New Market Study Published: Depilatories in Denmark
Depilatories current retail value sales increased by 4% in 2012 to reach DKr148 million. Demand in this area is growing as depilatories are increasingly perceived as being essential products amongst women. Convenience remained the important factor for sales. The fact consumers have ever busier lifestyles is affecting purchasing decisions and resulting in rising demand for convenient to use and simple products. In response, producers launched brands that offer more convenient depilation and...
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