Report Published: "Herbal/Traditional Products in Indonesia"
Herbal/traditional products witnessed growing acceptance, due to the increasing preference toward natural products. This was accelerated by consumers' perception that herbal/traditional products were safer and had less side effects compared to standard products. Herbal-based products, including fitofarmaka - modern Jamu which has been certified to meet certain standard through clinical testing, were popular due to their composition of natural ingredients as well as more affordable prices.
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