New Market Study Published: Hot Drinks in Turkey
In 2012, hot drinks total volume sales saw growth of 5%, which was higher than the 3% CAGR for the whole review period. The main factors that stimulated growth were the improved economic conditions at the end of the review period and increased marketing activities by companies. Furthermore, growth in hot drinks was stimulated by rising urbanisation, improved retail infrastructure and distribution, and an increased number of sophisticated products for sale. Off-trade registered higher growth in...
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