Report Published: "Laundry Care in Japan"
Liquid detergents continued to surpass powder detergents in current value terms in 2012. The switchover towards liquid detergents from powder detergents continued with liquid detergents accounting for 58% share in value terms in 2012. The major driver of this switchover was the impressive growth of concentrated liquid detergents, which has two key advantages over powder detergents: offering consumers greater water efficiency which needs a single rinse only and more economical benefits so that...
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