Recently Released Market Study: Luxury Cigars in Italy
Luxury cigars registered a small increase in value terms in Italy. The fragile economic climate impacted on the performance of the industry. Even though smoking cigars is part of a long-term tradition in the country, the consumption of luxury cigars was chiefly driven by high-income older male consumers. Additionally, manufacturers marketed flavoured cigars by targeting young adults and women. Despite the increasing consumption of cigars by women, luxury cigars in volume terms were hindered by...
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