Ear Care in the United Arab Emirates - New Market Study Published
Ear care continued remained a niche category within OTC consumer health in the United Arab Emirates towards the end of the review period, with sales remaining low at AED700,000 and lacklustre value growth of 4% in 2012. Many consumers in the United Arab Emirates are unwilling to risk self-medication for serious ear problems and they therefore prefer to visit a doctor for advice. In addition, ear care suffers from the competition coming from Rx medicines, which are often recommended by...
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