New Market Report Now Available: Consumer Health in Guatemala
Consumer health saw weaker value growth in 2012 when compared to the results achieved in the review period. In 2012 the category posted value growth of 7% in current terms, while the CAGR of the review period was 8%. However, the category is still showing a healthy performance, mainly driven by an increased consumer base, since a rising number of consumers are becoming more familiar with these products and have higher disposable incomes to purchase them. Innovation and marketing campaigns...
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