Market Report, "Consumer Health in Thailand", Published
Consumer health continued to achieve strong performance with double-digit growth in current value terms, due to the good economic situation in Thailand despite the severe impact from the floods during 2011. Brand players in both OTC drugs and vitamins and dietary supplements also made every effort to drive demand, evident from the maintenance of competitive prices including promotional discounts in vitamins and dietary supplements, weight management and sports nutrition. The key driver...
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