Recently Released Market Study: Homeshopping in Portugal
2012 marked another year of declining sales for homeshopping in Portugal. The reason for this was the increasing success of internet retailing, which ate away at the customer base of homeshopping. An increasing number of Portuguese consumers are now computer-literate and have an internet connection at home. Ordering goods online rather than via television, post or telephone offers a greater degree of convenience to consumers, which was why an increasing number of people switched from the...
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