New Market Report Now Available: Surface Care in Nigeria
Consumers are becoming increasingly more sophisticated and better informed and have higher disposable incomes due to Nigeria's positive economic growth. Hence, they are able to spend more on task-specific brands given the convenience such products provide, resulting in the positive growth in current value terms of the surface care category in 2012. The increase of modern urban housing in most cities also spurred growth in the category as such houses are fitted with modern facilities that are...
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