New Market Research Report: Analgesics in Hungary
Analgesics reported outstandingly rapid growth in 2012 compared to the review period. Category growth was affected by two main factors. In 2012 the unit price of Rx analgesics increased faster than usual in spite of the government's measures to keep prices as low as possible. As the gap between the unit price of Rx and OTC analgesics decreased, many people did not visit the doctor for prescription, but rather bought OTC variants. Uncertain living conditions in Hungary also helped the...
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