Concentrates in Nigeria - New Study Released
Growth in total RTD volume sales of concentrates in 2012 was down on 2011, and also slower than the CAGR for the entire review period. This slowdown was mainly due to increasing maturity and growing competition from other types of soft drinks, especially fruit/vegetable juice. Nonetheless, with the fuel price hike at the start of the year decreasing the spending power of many Nigerian consumers, the economical positioning of concentrates helped to ensure that growth in total RTD volume sales...
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