New Market Report Now Available: Chilled Processed Food in Switzerland
The typical Swiss consumer is very concerned about their health and, as a result, products which are perceived as healthy have performed well throughout the review period. Chilled processed food is generally perceived to be one of the healthier types of processed food, compared with canned/preserved food, for example. As such, retail volume sales have continued to grow in 2012, despite a decline in value sales during 2011-2012 with stiffer price competition.
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