Now Available: Digestive Remedies in Hungary
There were no significant switches or new product launches in digestive remedies in 2012, making the year somewhat uneventful for the category. Most manufacturers concentrated on existing brands and tried to strengthen their category position with mass advertising activities. Although more brands in proton pump inhibitors have received a trade licence from the National Institute of Pharmacology, they have still not been introduced onto the market. Current value sales increased by 5% in 2012 due...
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