"Direct Selling in Australia" Published
Direct selling grew by 4% in 2012, to be valued at A$1.5 billion. According to the Direct Sellers Association of Australia, these sales were generated by salespeople making 24 million sales visits to shoppers over the year. Growth is largely driven by the number of direct selling agents operating in the market. Unemployment is a key source of new agents to the channel: as unemployment rises sales in direct selling can increase in a countercyclical manner. Growth of 4% in...
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