Now Available: Sports and Energy Drinks in Italy
The most noticeable trend within sports and energy drinks in 2012 was the growing availability of energy drinks across different channels in Italy. These drinks are experiencing a favourable time in Italy, and are widely available in pubs, discos and cafes/bars, and becoming more popular in other channels, such as pharmacies. Italian consumers have been looking for energy drinks mainly in bars and nightclubs, as a mixer for alcoholic drinks or for direct consumption. However, as these products...
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