Sets/Kits in Denmark - New Market Study Published
Sets/kits current retail value sales increased by 3% in 2012 to reach DKr123 million. Sales were driven by consumers looking for decent value by choosing sets/kits. This offered consumers the possibility to use safe money or to at least get an extra product in addition to the original one. Regular new product introductions also influenced growth. A large number of new sets/kits were introduced with beautiful packaging that fascinated consumers and a minor average unit price increase also...
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