New Market Research Report: Beauty and Personal Care in Ukraine
With living standards and disposable incomes not improving, many consumers turned to low-price mass products. Still planning expenditure carefully, consumers were unable to remain brand loyal and searched for cheaper alternatives. This remained a major consumer trend in 2012. This process was especially apparent in hair care and bath and shower, where consumers do not consider the brand significantly in the decision-making process. Manufacturers responded to the demand and mostly offered...
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