Recently Released Market Study: Carbonates in Japan
2012 was the year that new product launches of carbonates were successful. Carbonates targeted at adult consumers aged 30 and over, exemplified by orange carbonates brand Orangina and speciality low calorie cola brand Kirin Mets Cola, were particularly big hits. Orangina was launched in March 2012 and showed a remarkable performance by attracting adult consumers with its slightly bitter taste. In addition, Kirin Mets Cola, which was launched in April 2012 and claims to limit the absorption of...
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