Market Report, "Hair Care in Japan", Published
Current value sales of hair care declined by 2% in 2012. With moderate restriction on air conditioner use, 2012's summer was more comfortable than in 2011 and consumers reduced their frequency of taking showers. As a result, current value sales of shampoos declined by 4% in 2012. Additionally, the continued trend for natural hair styles reduced the demand for styling agents by 3% in volume terms in 2012. Although non-silicon shampoos gradually increased in presence at retail stores, volume...
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