Recently Released Market Study: Surface Care in Egypt
The growing demand for surface care products was driven by an increasing interest in antibacterial products towards the end of the review period, as people became increasingly aware of the spread of diseases and pollution problems. This trend was encouraged by huge advertising campaigns from the leading players for their antibacterial surface care products. During the Revolution, many areas had issues with rubbish in the streets and there were increasing concerns about the spread of bacteria...
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