Small Kitchen Appliances (Non-Cooking) in Morocco - New Study Released
There was a growing trend for consumers to trade up to the leading brands in small kitchen appliances (non-cooking) at the end of the review period. This was due to a number of factors. Firstly, there was a rise in disposable income levels as a result of increased minimum wage levels and government subsidies. Rising economic confidence thus encouraged consumers to spend more. Consumers also traded up due to growing dissatisfaction with the quality and durability of cheap imports from...
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