New Market Study, "Beauty and Personal Care in Guatemala", Has Been Published
Despite the end of the global financial crisis, many customers adjusted their purchases of different items in order to reduce unnecessary expenses in 2012. Most of these adjustments were made in products that were not of immediate necessity, for instance home care items and even packaged food. In 2012, a late adjustment was seen with consumers increasing their consumption of certain daily use items in beauty and personal care such as standard shampoo.
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