Recent Study: Carbonates in Latvia
Carbonates saw a recovery in 2012 due to the improving economic situation. Increased purchasing power allowed consumers to spend more on impulse products, which especially benefitted value growth as carbonates are usually bough in smaller packs. Consumers also started to spend more on socialising, which is very important as a major proportion of carbonates' value sales comes from occasional consumption in Latvia. However, the development of the health and wellness trend limited some growth in...
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