Just Released: "Smoking Tobacco in Japan"
Pipe and RYO tobacco in Japan are niche categories with their joint value sales accounting for less than 1%. Pipe smoking is popular among older men and it is often associated with seniority and a masculine image. On the other hand, RYOs are commonly consumed by a wide range of age groups. Individuals who learned to smoke RYOs overseas often returned to Japan with this new habit. RYO tobacco enables users to blend their own flavours and such flexibility is...
View full press release