New Market Study Published: NRT Smoking Cessation Aids in Romania
The appearance of e-cigarettes seems to be reversing the trend of strong growth in this category, which currently has a very low basis. The trend to quit smoking is increasing among Romanians, but instead of using NRT smoking cessation aids, consumers are now either trying to do so without any aids or by using e-cigarettes. The category also lacks advertisements and is relatively expensive, which are the two main obstacles to growth, particularly as e-cigarettes are also starting to pose...
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