New Market Report: Cough, Cold and Allergy (Hay Fever) Remedies in Bolivia
The fact popular prescription brands are often sold as OTC negatively impacts sales of true OTC products. Throughout Bolivia, it very common to find consumers purchasing Rx drugs as OTC drugs in retailers. Consumers can buy an Rx product by simply requesting it from the pharmacist. Salespeople are not widely aware of which products classify as OTC and which require a prescription. For instance, a cough remedy popular among consumers with children is Mentisan Plus. This product is easily sold...
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