Baby and Child-Specific Products in Singapore: New Research Report Available at Fast Market Research
2012 is the Chinese Year of the Dragon, which is perceived as a good year to have babies. Most Chinese people believe that the baby born in the Year of the Dragon brings luck and prosperity. Since about 70% of the Singaporean population is of Chinese origin, this factor impacts the sales performance in this category. Baby and child-specific products registered current value growth of 4% in 2012, which is stronger than the review period current value CAGR of 3%.
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