"Oral Care in Japan" Now Available at Fast Market Research
Current value sales of oral care stagnated in 2012 due to the end of boom in power toothbrushes. Value sales of power toothbrushes grew by 61% in 2010 and by 9% in 2011, followed by a sales decline in 2012. Such phenomenal growth had been driven by a new product launch of Pocket Doltz by Panasonic Corp in 2010. Pocket Doltz is a compact sized battery toothbrush which almost looks like a mascara and fits easily into cosmetic bags. The...
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