Apparel in the Philippines - New Market Study Published
Competition intensified with the entry of international fast fashion brands and online retailers which provide discounted apparel, leading to a decline in value growth. The consumers' focus on achieving a particular look rather than on the brand one wears, brought a liberal view in fashion where luxury brands are freely mixed with affordable ones. This has resulted in consumer preference for stylish, lower priced apparel which allows consumers to purchase numerous pieces which they constantly...
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