New Market Report: Herbal/Traditional Products in Romania
The highest share in the large category of herbal products is held by herbal/traditional dietary supplements, thanks to the significant penetration of these products in urban households. The second largest category, herbal/traditional cough, cold and allergy (hay fever), ranked second in 2012 in terms of share of value sales as such products are perceived as natural, and therefore harmless. Herbal/traditional medicinal teas also showed good growth, mainly due to the significant expansion of...
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