Apparel in China - New Market Research Report
The country's economy suffered a decline in growth over the review period with 2012 GDP growth declining to 7.8% from 9.2% in 2011. Under the sluggish macroeconomic conditions, consumers became more conservative when purchasing apparel. In this context, apparel in China experienced a decline in growth over the review period in both retail volume and value. However, in an attempt to secure share growth many players and retailers launched marketing campaigns to attract consumers such as discount...
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