Market Report, "Apparel in Japan", Published
Japanese apparel experienced a bounce back in 2012 after the devastating effects of the Great East Japan earthquake in 2011 and prolonged economic concerns. Current value sales increased due to the growing average spend per customer, particularly evident in women's outerwear, childrenswear, and sportswear. While previously, consumers refrained from purchasing discretionary products including clothing and footwear, they began to buy more premium and high-quality apparel which lasts longer than...
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