Recently Released Market Study: Internet Retailing in Greece
The economic slowdown in Greece is having an effect on retailing sales as consumers reduce spending, yet this is offset by more shoppers using the Internet to find products at lower prices. Rising broadband penetration and a further reduction in Internet access billing continued to drive the positive demand of Internet retailing towards the end of the review period, despite the considerable drop of overall consumer consumption and confidence. Growth was sustained, however, as consumers came to...
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