New Report Available: Tea in Ukraine
Tea is the most popular hot drink with a long tradition of consumption in the country. As such, tea sales continued to demonstrate steady growth, despite the economic and financial crisis in 2008-2009. Another strong fundamental behind stable demand for tea is the category's affordability compared with other hot drinks. Its healthy attributes are another important feature that make consumers value tea so highly, a trend which also supported demand for green, fruit/herbal and other tea.
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