Market Report, "Childrenswear in Japan", Published
Childrenswear grew by 1% in both current value and volume terms in 2012. Previously Japanese parents would only purchase casual clothes because their children outgrew them quickly. However, 2012 witnessed leading brands such as Nishimatsuya, Uniqlo, and Shimamura offering more fashionable and high-quality childrenswear with reasonable prices. The availability of fashionable baby and children's clothes also led to an increase in volume sales as parents wanted to ensure that their children...
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