New Market Report: Oral Care in Denmark
Oral care recorded current retail value growth of 3% in 2012, with sales reaching DKr713 million. Growth was boosted by the fact that Danish consumers consider these products as vital. As a result, demand was stable. Basic oral care products such as toothpaste and toothbrushes proved to be more robust in the economic decline than secondary oral care products such as mouthwashes/dental rinses, mouth fresheners and tooth whiteners. Nevertheless, in 2012 demand for secondary products improved as...
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