New Market Research Report: RTD Tea in Lithuania
RTD tea never held a firm position in the soft drinks market, as it lacks a loyal base of consumers with regular RTD tea purchasing habits. Part of the problem lies in timing: even though RTD tea began its development as early as 2005, it was not until the very last years before the economic crisis that sales got a serious boost from marketing. Once the country's economy worsened, this support was withheld, putting an abrupt end to the development....
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