Recent Study: Consumer Health in Bosnia-Herzegovina
Consumer health was one of the fastest growing FMCG areas in Bosnia-Herzegovina during the first half of the review period. Consumer health sales in Bosnia-Herzegovina soared as the range of products on offer exploded and manufacturers started investing heavily in advertising. In 2009, the area cooled off significantly as the domestic economy entered recession. Up until 2012, the economy never really recovered and consumer disposable income took a beating. Consumer health went from 12% annual...
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