Soft Drinks in Portugal - New Study Released
Total volume sales of soft drinks declined sharply during the review period. This was chiefly due to Portugal's poor economic performance. The country saw real GDP decline during three of the years of the review period, with the sharpest decline seen in 2012. Consumers faced declining disposable income levels due to rising unemployment, static wages and government austerity measures. Consequently, many cut back on purchases of soft drinks and sought out the cheapest possible options when buying...
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