New Market Research Report: Vitamins and Dietary Supplements in France
A general reassurance of the consumer base with regard to vitamins and dietary supplements helped to generate positive current value growth of 1% in 2012; even though the new EU list of approved health claims did not come into effect until December 2012. EFSA's harmonised list of health and nutritional claims, as well as more genuine marketing campaigns by key players (with less over-promotion) contributed to regenerating a sense of confidence amongst potential buyers. Indirectly, consumers'...
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