New Market Report Now Available: Homeshopping in Romania
With value sales of just RON94 million in 2012, homeshopping accounted for a very low proportion of retailing value sales in Romania at the end of the review period. This was mainly due to the general lack of trust in the quality of the products offered by the retailers operating in homeshopping in the country, as well as to the higher prices which are generally charged for these products, Romanians have traditionally had a very bad perception of TV homeshopping...
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