New Market Study Published: Skin Care in Venezuela
Skin care is one of the categories where innovation is most commonly seen. Advanced formulas and value-added benefits are frequently introduced as a strategy to attract consumer interest and enlarge the consumer base. Nevertheless, increasing obstacles to importing goods and to launching new products made it difficult to show novelties. As a result, skin care was less dynamic than usual and the current value growth rate was lower than the CAGR recorded over the review period.
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