New Market Study, "Away-from-Home Tissue and Hygiene in Egypt", Has Been Published
The negative trend of the Egyptian economy after the revolution was the most important factor behind the sales decline of the away-from-home tissue category in 2012. As disposable incomes were eroded, the majority of Egyptian consumers were unable to spend money on away-from-home leisure and eating out. International tourism was also badly affected by the political turmoil across the country, with a decline in the number of inbound tourists. As a result, the consumption of many kinds of...
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