Herbal/Traditional Products in Ecuador - New Market Report
Ecuadorians are becoming more interested in consuming herbal/traditional products. This reflects a wider growing trend whereby consumers are showing a preference for natural products. Additionally, some consumers have experienced poor results with standard medicine and are willing to try natural products that they perceive to have fewer side effects, even if this takes a longer time. Consumers of herbal/traditional products are in every socioeconomic group and are usually 30 years old or over,...
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