Homeshopping in Greece - New Study Released
The unstable economic climate and the recession continues to affect consumer attitudes in Greece. Being a channel with a relatively high average price, homeshopping was naturally challenged by the considerable drop in consumer spending on non-essential items and the shift towards cheaper options seen as a result of the economic downturn. Notably, however, the channel was already suffering the effects of declining popularity, given its old-fashioned image and the emergence of Internet retailing,...
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