Men's Outerwear in Israel - New Market Study Published
The key trend impacting men's outerwear (excluding jeans) was the entrance of international brands such as American Eagle Outfitters in 2012, offering a wide variety of sport-inspired and casual outerwear at competitive prices. As a result of international brands' entrance, the value share of local chains such as Castro Model Ltd, as well as well-established international brands, was eroded.
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