Recent Study: Sets/Kits in Morocco
During the economic tough times, manufacturers were more interested in boosting volume sales in 2012. Thus, gift sets or bundling sets represented powerful tools used by companies to compete more aggressively in the retail channel, as consumers were seeking value-for-money products. Therefore, manufacturers tended to add sets/kits as a temporary offer, with a special focus on the end of the year, as this period generates the highest consumer interest. Sets/kits are widely available in both...
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