New Market Study, "Hair Care in Singapore", Has Been Published
Due to the hair product innovations such as colourants, perms and hair irons the younger generation, in particular, enjoys applying such technology to their hair to make themselves more fashionable, which continues to damage their hair. Hence, damaged hair is the main concern for Singaporeans when purchasing hair care products. Thus, hair care shows stable current value growth, which increased by 5% in 2012.
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