New Market Study, "Apparel Specialist Retailers in Israel", Has Been Published
2012 saw the entrance of US and European clothing brands, meaning that apparel products that were previously only available overseas became more accessible to Israeli consumers. American Eagle Outfitters (Fox Wizel Ltd) was the major new brand in the category, while Abercrombie & Fitch (VHS) gained a foothold in 2011. Such developments served to make the category more competitive.
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